Tag Archives: Apps

Why I love the new Moms With Apps site

I’ve learned a lot about children’s apps in the 12 months since I launched Ferdinand Fox’s Big Sleep – not least just how difficult it is to make kids’ apps findable in that vast and swelling ocean that is the … Continue reading

Posted in Apps, Marketing | Tagged , , | 4 Comments

Kids’ App Marketing: The Double-edged Sword of the App Store Kids’ Category

It’s three months since I launched Ferdinand Fox’s Big Sleep interactive storybook app for iPad and I still feel somewhat of an intruder into a world that I don’t quite know enough about. However I thought I’d share here my … Continue reading

Posted in Uncategorized | Tagged , , , | 18 Comments