Category Archives: Marketing

Autumn update: focus on children’s book marketing

I hope you’ve been enjoying the beautiful autumn weather (well, here in the UK, at least) – it certainly has helped take the edge off these sudden darker evenings. On that note here’s a snap I took a couple of … Continue reading

Posted in Children's Books, Marketing | Tagged , , , , , | 6 Comments

Children’s picture book marketing – case study interview

When I occasionally host interviews my aim (as with the rest of my blog) is to share best practice and know-how that I think will help fellow children’s authors. Today is no exception and without further ado I’d like to … Continue reading

Posted in Blog Update, Children's Books, Marketing, Uncategorized | 2 Comments

Using crossword puzzles to promote your children’s book

If you’re looking for additional marketing inspiration for your children’s book – or indeed for a YA or adult book – below I share how I’ve used crossword puzzles to help promote my books in recent years. (If you caught this … Continue reading

Posted in Children's Books, Marketing | Tagged | 1 Comment

How to support bricks & mortar bookshops with IndieBound links

How to add IndieBound sidebar links to your WordPress blog or website Continue reading

Posted in Marketing | Tagged , , | 4 Comments

Why I love the new Moms With Apps site

I’ve learned a lot about children’s apps in the 12 months since I launched Ferdinand Fox’s Big Sleep – not least just how difficult it is to make kids’ apps findable in that vast and swelling ocean that is the … Continue reading

Posted in Apps, Marketing | Tagged , , | 4 Comments