How to Self-publish and Market a Children’s Book

(Updated 26 May 2021) The new second edition of How to Self-publish and Market a Children’s Book launched on Amazon in late May 2021, as both an eBook and print book. 

Note: A ‘sibling’ title  How to Market a Children’s Book is also now available and is aimed at seasoned self-publishers who are looking only for marketing strategies.

Scroll down to learn more about the content of both books.

You will find 100+ ⭐⭐⭐⭐⭐  reviews of the first edition of ‘How to Self-publish and Market a Children’s Book’  if you search Karen P Inglis on Amazon.


Do you already know the ropes for self-publishing and are just looking for marketing support?

The ‘sibling’ title How to Market a Children’s Book’ is now also out (24th May 2021), for those already versed in how to self-publish and only looking for marketing expertise. It includes all of the marketing content from the combined edition — including translation and foreign rights. 

What’s inside the combined second edition?

How to Self-publish and Market a Children’s Book (Second Edition) provides practical, in-depth guidance and key strategies for self-publishing in print, eBooks and audiobooks, and for selling more children’s books face to face and online.

After reading this book, you will understand:

  • How you can self-publish your children’s story at little or no cost
  • Why print matters for children’s self-publishing, but why eBooks are also critical for marketing
  • Why it’s important to work with professional children’s editors, illustrators and cover designers, and where to find them
  • How to set up successful school visits and other events — and how to plan and run virtual events
  • Best practice and expectations for getting into bookshops
  • Which tools and platforms can help with your book marketing, including key strategies for Amazon ads and other advertising
  • How to get reviews
  • How to create and market children’s audiobooks
  • When and how to approach translation and foreign rights
  • Options for upfront print runs and who these are suitable for
  • Where to find other self-publishers for ongoing support and advice

One reviewer described the first edition as “A masterclass wrapped up in a book“. To be honest, I think that pretty well sums up the second edition too!

With everything together in one place, and a comprehensive table of contents to help you quickly find what you need, How to Self-publish and Market a Children’s Book (Second Edition) provides a powerful ready-reference that you can come back to again and again.

The arrival of the proof copy is always an exciting time!

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5 Responses to How to Self-publish and Market a Children’s Book

  1. Cress Howard says:

    Hi Karen, I recently bought your How To Self Publish book and left you a 5* review on amazon. It’s really useful, thank you, and I thoroughly recommend it. But there’s one thing I can’t understand, so pardon my ignorance with this question. How did you manage to garner SO many amazon reviews for your book, The Secret Lake? I see there are now nearly 9.000 on amazon. With a quick look I see Gangsta Granny has less (I think it was published around the same time as yours). Was it only using the methods that you outline in your book? Or is there another method that will be included in your updated version?
    On a slightly different topic, one thing I don’t remember you mentioning in your book is contacting amazon purchasers for reviews. (Sorry if I missed it among all the other extremely useful info!). Is this something you would recommend?
    many thanks for your time,
    Cress Howard

    • kareninglis says:

      Hi Cress — I am so sorry for my very late reply on this. I have been snowed under updating the latest edition of the book and completely forgot to come back to this. In answer to your question, all of those reviews are organic. I have never paid for a review and the only time I actively sought them for The Secret Lake was way back in 2011/12 when it first came out, and I document in the book how I went about that. The game changer was Amazon advertising — once people found the book and started buying it, they began leaving reviews. Also, in the last few months, Amazon has allowed readers to rate a book without reviewing it and I’m guessing that means more people leave feedback then otherwise might. Finally, from what I can see, Amazon now merges reviews from different countries and, since The Secret Lake has been a bestseller in the US for quite some time, I am sure that helps. In terms of contacting Amazon purchasers for reviews, that is not something I have done or would recommend. You will certainly find plenty of new options for finding children’s book reviewers in the second edition — which, by the way, has just gone live on Kindle. I am hoping the print book will be live in the next couple of days. However, there is also a standalone marketing book coming out (I hope) next week, once I have the final cover. Huge apologies again for forgetting to come back to reply to this!


  2. Pingback: The Ultimate Guide to Selling Children’s Books – Top News Rocket

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